10 social media lead generation ideas for your next campaign

10 social media lead generation ideas for your next campaign

Obtaining new and pertinent leads might occasionally be the most difficult aspect of business marketing.

The good news is that, when used properly, social media can be a very important medium for generating leads. By 2023, social media will be used by 4.89 billion individuals globally, making it an ideal platform for businesses to connect with and generate leads. It all comes down to employing the appropriate strategies when needed.

This post will teach you all there is to know about social media lead creation, including why it's important and our top strategies for using social media to generate sales leads. Additionally, we've included some actual cases to get you started on your next campaign.

Now let's get started.

Using social media to gather new leads is known as social media lead generation. Any information that indicates a potential customer for your goods or services is referred to as a lead. Anything from their name and email address to their job title and employer data might be included in this information.

It makes no difference who or what you're trying to market to. Social media lead generating tactics are beneficial for both B2C and B2B social media marketers. For both kinds of enterprises, it is crucial for the following five reasons.

How should you go about generating leads via social media now that you are aware of its advantages? Creating genuine and captivating content that embodies your brand's values and character will draw in new followers and expand your audience base. They will then become customers if you follow up with more material that is sales-focused.

But reaching a larger audience might not be possible with just organic methods. Use sponsored strategies, such as social media advertisements, to reach particular audiences and increase visibility.

The ten strategies listed below will assist you in reaching the appropriate individuals at the appropriate moment with the appropriate content and messaging to pique their interest and produce high-quality social media leads for your company.

When you offer the proper incentive, people are compelled to give you their information. But, you'll still need to produce compelling lead magnet offerings that appeal to consumers. These could be anything, such as a free tool or a study report. In addition, you might provide webinars, whitepapers, discount vouchers, case studies, and more.

An excellent example is when AWS Training and Certification posts a link to a free booklet on LinkedIn.

Because paid social media advertising offers precise targeting options and potential reach, it is a highly effective approach for generating leads. With the help of these capabilities, you may tailor offers to specific customers and reach a wider audience than just your existing social media following.

46% of customers follow businesses on social media in order to receive special offers or promotions, per our most recent Index. Use these advertisements to promote exclusive deals and time-limited promotions for your goods and services in an effort to increase interaction and lead generation.

Motion, for example, used Instagram advertisements to drive demand by offering a free trial. Their social media advertisement directs users to a landing page where they can join up for a free trial that lasts for seven days. The alluring offer increases the likelihood that the audience of the advertisement will use the platform.

Ruggable uses the same strategy as well. They advertise a 15% discount and spotlight particular products on social media.

Use lead-generation advertisements to boost your social media marketing. Instead of directing viewers to a landing page, these advertisements let you collect leads on a social media network. Leads may easily join up and avoid wasting too much time filling their personal information because the forms are pre-populated.

This greatly increases your conversion rate by accelerating the lead creation process. For instance, the average conversion rate for LinkedIn Lead Generation Forms is 13%, whereas the average conversion rate for landing pages is only 2.35%.

The form sections are automatically filled in with information that the prospect has already provided on their LinkedIn profile, which makes it easy for you to get their contact data and for your lead to access your content. Lead generation advertising are also available on Facebook and Instagram.

77% of B2B and B2C marketers report using retargeting ads in their Facebook and Instagram advertising campaigns, making it the most popular type of advertising among marketers.

By re-engaging lost leads, retargeting strengthens your social advertising and lead generating approach. Let's say someone saw your initial advertisement, browsed the landing page, and did not fill out the form. This is your cue to show them advertisements again in an attempt to convince them to complete the signup procedure.

Think about retargeting visitors to your website who came from search engines or other referral sources. or those who read your blog entries on a regular basis but are not subscribers to your newsletter.

For even better results, try arranging your retargeting adverts in a sequential fashion. Use an awareness-stage advertisement, for example, to address frequent concerns and pain areas, or a consideration-stage advertisement with testimonials to establish credibility and gain people's trust. Continue the customer journey by providing the most pertinent content based on the prior actions of your target audience.

Retargeting advertisements is how Casper gets past viewers to buy again. These dynamic product advertisements incorporate social proof—such as the fact that there are more than two million satisfied sleepers—to increase trust and are tailored to the user's interests and website behavior.

Testimonials, reviews, and customer tales provide you with the social evidence you need to generate new leads. To establish the value of your brand, highlight the ways in which customers profit from your goods and services. Ninety-one percent of survey participants read at least one review before making a purchase, according to Bizrate Insights.

Kajabi frequently publishes captivating testimonies from users who have started successful businesses using the site. Business coach Jessica Hawks describes how she used Kajabi to build a seven-figure digital product firm in the video post below.

In order to demonstrate the efficacy of its products, beauty business Live Tinted also frequently posts consumer video reviews on its Instagram channel.

To promote your brand, product, or service, think about collaborating with well-known content creators who have a high level of popularity within your target market. By collaborating with influencers, you can leverage the social media material that your target audience is already consuming to generate leads. Partnering with a person your audience trusts can help you increase your reach and boost engagement with this kind of material.

Another source of social evidence is provided by influencers and content producers. They skillfully incorporate your sponsored message into their material to help it reach those who might not otherwise actively click on advertisements.

A fantastic method to build your knowledge and reputation in the industry while drawing in a highly relevant audience is through virtual conferences and events. Since attendees must provide their information in order to sign up or attend the conference, they're also excellent for creating leads on social media.

Organize a virtual conference with themes that appeal to your target market and highlight the areas of competence of your business. Utilize the occasion to invite notable speakers, share practical advice, and talk about hot subjects in the field. Additionally, create a ton of content by sharing updates on social media during the event or subsequently converting information into lead magnets.

As an example, Superside routinely presents a live educational webinar series called Gather & Grow, in which top authorities on advertising and digital marketing are included.

Referral programs are a great way to double your leads for sales. These marketing initiatives encourage your leads to recommend their friends and coworkers. The individuals you refer will be informed about your goods and services and might perhaps become new leads.

Give a compelling reward in return for the referral—like a gift card or a discount—to make this work.

Getaway, a vacation rental company, offers its customers a referral program whereby they can suggest friends and receive $25 off their next booking. For its referral scheme, the company has an Instagram Highlight, so consumers can always view the content.

Utilize social listening techniques to find chances for lead creation. Keep an eye on social media discussions to find out what people are saying about a subject or rival company. This will assist you in finding any chances to produce great leads for your company.

Someone who is dissatisfied with a competitor's product, for example, could value an alternative. And your suggestion would be greatly appreciated by someone who is seeking recommendations. People who enquire about your company and merchandise will also value your prompt response when you resolve their issues.

Take note of how the Sprout Social staff intervened when a user on X inquired about the company's affiliate program.

Every one of your workers is on social media. Now consider the potential impact that reaching out to such audiences could have on your efforts to expand. This is how employee advocacy works. Over a thousand marketers stated in The Sprout Social Index that employee advocacy increased the number of qualified leads they were able to generate.

Sprout Social's Employee Advocacy makes the process easier for staff members by letting them share company posts fast, personalize their feeds to highlight subjects that are pertinent to their roles, and recommend information to others.

Together with Sprout, Vizient—the biggest healthcare performance improvement firm in the US—created an advocacy resource site. With its on-demand webinars, educational films, and product demos, it makes it simple for Vizient staff members to promote the company on social media.

There's more to social media than just lead generation. It's also a useful tool for efficiently nurturing leads and winning them over as clients. Sprout Social, a social customer relationship management (CRM) application, is crucial because of this.

Sprout facilitates the management of leads and the development of deep connections with prospects. It keeps track of every interaction you have, enabling your staff to reply promptly and with relevant material. For more efficient audience engagement and quicker growth, our Salesforce integration also guarantees that your sales and marketing teams are always in sync throughout the entire process.

Social media's ability to connect and interact with both wide and specialized audiences makes it a powerful tool for lead generation. Just keep in mind that social media is meant to be a social platform.

Use the strategies we've discussed above to establish a solid rapport with your audience. Concentrate on offering insightful and useful content that speaks to the needs and interests of your audience. Long-term business success will be fueled by the leads you draw in from people who are actually interested in what you have to offer.

Finally, remember to assess the results of your lead generation activities and seek out areas for improvement. To find out more about monitoring your performance, check out our tutorial on social media reporting.

Award-winning author Jasmine Williams is the creator of Jasmine Williams Media, a specialized content marketing firm that works with trailblazing businesses and entrepreneurs. She is also the developer of Click-worthy Creative Academy, an online mentorship program for freelancers, and Freelance Curious, a weekly email for freelance creatives.

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