5 Ways New Agents Can Get Leads in the First 6 Months

5 Ways New Agents Can Get Leads in the First 6 Months

The most important thing when starting a real estate firm as a rookie agent is probably locating and fostering leads. We've also heard that it's really difficult. Actually, we discovered that a staggering 70% of new agents cite lead generation as their biggest business difficulty as part of our most recent #ThrivePastFive campaign.

New agents are not alone, though. Finding leads is a hardship for all agents, even those with years of experience, according to over 60% of them.

In the first six months of your career, as a new agent, there are five distinct ways that you might create leads. Prepare to roll up your sleeves, put on your best poker face, and hone your elevator speech. Let's go to work developing your company.

Did you know that the main ways in which real estate brokers find clients are through recommendations from previous clients and repeat business? According to the NAR's 2022 Profile of Home Buyers and Sellers, 47% of first-time home buyers discovered their real estate agent through referrals from friends and family, and 85% of sellers would suggest their agent for any future services.

That is a significant amount of potential word-of-mouth business, which is why building and maintaining your network is crucial. Making new connections through networking gives you the chance to meet people who may become clients or suggest you to others. Your sphere of influence, or SOI, is this.

begin locally Your neighborhood is vital to you. There are a gazillion ways to begin networking in your industry, including:

These are only a few of the possibilities. An even better strategy is to incorporate networking into your weekly schedule. Aim to visit multiple local companies, go to different meetings of community groups, and set aside some time for volunteer activity.

Before you realize it, your sphere will expand.

The importance of your internet presence cannot be overstated. Social networking is one of the best resources for a novice agent to use. It's a terrific method to launch and grow your business, it's free, and most people already know how to use it to some extent.

Facebook, LinkedIn, and Instagram are the top three social media sites used by real estate agents for business purposes, according to the NAR's 2022 Member Profile, which emphasizes the value of social media for the industry. Additionally, there are a ton of opportunities on well-known websites like YouTube and TikTok that real estate brokers do not use as much.

It's simple to start using these platforms to establish a presence for your company if you haven't previously. Make pages for your real estate company, fill in your bio, and include pictures of your listings, neighborhood activities, and other companies or clients you are working with.

Posting frequently is the secret to increasing brand awareness. Because active users are typically given preference by social media algorithms, your postings will be seen by more users on the network.

With your experience, the options are virtually limitless. Even better, you can quickly and simply make eye-catching, colorful visuals for your posts with a free application like Canva. When you run out of topics to write about, try putting yourself in the position of a buyer or seller. What information would they need to know before starting the process of purchasing or selling? And why should they believe that you can assist them?

One of the most effective ways to build your network and get known in your neighborhood is to actively participate in social media and respond to these inquiries.

Even the most seasoned real estate professional may become exhausted due to the volume of listings and hectic schedules that veteran agents typically have. Offering to hold their open houses for them gives you the chance to expand your network in addition to relieving them of a task.

It's normal practice to have an open house for another agent, and it can be a great way for you as a new agent to network. You'll get your name and brand in front of buyers, meet potential buyers, hone your communication skills, and become accustomed to the open house process. Organizing an open house is another way to get to know the neighborhood and community.

Boost your Open House tactics Finding an agent and making contact with them to arrange for you to host their open house is the first step. After you've established this link, it's time to move:

An additional pro tip? Maintain that relationship by getting in touch with the agent you assisted later on. You never know when they could be willing to help out or perhaps take on the role of mentor.

Consistency is essential, as we discussed in our section on social networking. It's not sufficient to text or contact your client occasionally when you remember; you also need to establish a regular schedule for communicating with them.

Consider this: you want to remain in people's minds. And regular follow-up will maintain your network's awareness of you and your brand as a real estate expert, especially when paired with in-person meetings and a robust social media presence.

Be involved: Uncertain about what to say in a follow-up? Utilize the communication templates that we have provided here. However, make sure you add your own touch to everything you send. Your brand is what customers perceive about your company, so you want it to sound and feel like you.

Eliminate uncertainty from the follow-up process: ConnectionsSM Plus offers automated follow-up in addition to high-quality online leads. Yes, the same platform that sends you leads also lets you personalize emails, texts, and even nurture campaigns from a single, central app to maintain these relationships active.

You can use the time you save by automating your responses and letting ConnectionsSM Plus handle the rest to expand other areas of your network while making sure your prospects and clients are receiving high-quality, timely engagement from you.

Finally, but just as importantly, buying leads is a fantastic method to acquire leads throughout your first six months as a new agent. The majority of seasoned agents—those who have worked in the field for 16 years or more—generate business via acquiring leads, accounting for about 32% of all agents' business generation strategies.

Using this method enables you to get going quickly. Filling your pipeline with serious, active buyers who are prepared to begin the home-buying process will allow you to concentrate on your strengths. Isn't it more appealing and simpler than circling around in circles looking for leads?

Locate a reliable source of leads. When it comes to connecting prepared, active buyers with real estate experts like you, we're kind of a huge deal. Another fantastic method to free up your time and start assisting buyers in finding their ideal property is with ReadyConnectSM Concierge. You may obtain pre-screened, live-transferred real estate leads with ReadyConnectSM Concierge at no expense up front. These leads convert three to five times higher than the industry average since they are vetted before reaching you.

With our assistance, you can reach the closing table sooner and stop worrying about where you'll discover your next lead.

We are here to support you every step of the way during the critical first six months of your agent career, which lay a solid foundation for a successful long-term career in the field. We want to provide an abundance of fresh teaching materials and instruments to assist agents in achieving and enhancing success throughout their critical initial years.

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