"Good Leads The Way": United's New Campaign Celebrates Employees Doing the Right Thing for Customers and ...

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"Good Leads The Way": United's New Campaign Celebrates Employees Doing the Right Thing for Customers and ...

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CHICAGO, PRNewswire/ -- May 16, 2022 The new national campaign "Good Leads The Way" from United Airlines was unveiled today. It tells the tale of the airline's leadership in areas like customer service, diversity, and sustainability and embodies the optimism that drives the airline's lofty goals during a period of record-breaking demand for flying.

"United has become a leader in the industry and a force for good in the last few years," stated Scott Kirby, CEO of United. "We're doing things that make our customers and staff proud, including eliminating change fees, adding 500 new aircraft to our fleet, training more women and people of color to become pilots, and making historic investments to combat climate change. This ad represents United Airlines' commitment to how it will present itself going forward as well as an exclamation mark on our recent activities."

"United has become a leader in the industry and a force for good in the last few years," stated Scott Kirby, CEO of United. "We're doing things that make our customers and staff proud, including eliminating change fees, adding 500 new aircraft to our fleet, training more women and people of color to become pilots, and making historic investments to combat climate change. This ad represents United Airlines' commitment to how it will present itself going forward as well as an exclamation mark on our recent activities."

The nationwide campaign, which was created in collaboration with creative agency of record 72andSunny, is United's first fully integrated national brand advertising campaign in almost ten years. It features over 60 actual employees, the most ever in a single United content series, and more than 150 distinct pieces of film, digital, social, and out-of-home content.

Beginning this week, viewers will be able to view Good Leads The Way content in airport terminals, on United flights, on television commercials, on streaming services, on billboards, on social media, and in other unusual, contextually relevant, and distinctive locations. The inauguration of this service marks the beginning of the summer travel season and a record surge in demand. With 88 percent of seats filled in April, United's seat fill-in rate was the highest for a non-summer month.

The InitiativeThe integrated creative campaign's distinct elements each reflect a chapter in United's brand identity story. Its goal is to produce captivating advertisements that tell compelling stories about the advantages for customers, employees, and the community. From dynamic live billboards tracking the amount of connections saved on United to an iconic film, no two pieces are alike.

"At United, doing the right thing is the foundation of all we say and do. That's why we faced difficult questions for our business even in the midst of the pandemic. Josh Earnest, chief communications officer for United, said, "We faced them head-on with optimism and a determination to be a force for good for our customers and the communities we serve." "As the industry emerges from the pandemic, we are entering a historic new era of commercial travel, which makes it the right time to unveil our ambitious 'Good Leads The Way' campaign."

Visit united.com/goodleadstheway for additional details, and get media resources here.

The goal of United is "Connecting People." Bringing the World Together." United runs the most extensive worldwide route network among North American carriers, out of our U.S. hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco, and Washington, D.C. In its quest to become the greatest airline in the world, United is introducing new destinations and bringing back our customers' beloved ones. Please visit www.united.com/careers for more information on how to become a member of the United team. You can also find more about the firm at www.united.com. The parent company of United Airlines, Inc., United Airlines Holdings, Inc., is traded on the Nasdaq under the ticker code "UAL".

United today introduced MileagePlus miles pooling, a new opportunity for MileagePlus members to participate and plan trips for the summer.

In honor of International Women's Day and the Girl Scouts' 112th anniversary this March, United is urging MileagePlus members to make a mile donation.

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