How to generate real estate leads and strike gold on Instagram

How to generate real estate leads and strike gold on Instagram

Let's engage in a little game of marketing tech version of Guess Who?

TikTok and me together account for 40% of Gen Z's search engine usage, a fact that makes Google envious.

I'm the best social media channel for connecting consumers with brands, including realtors and real estate companies.

35% of my users are expected to make a purchase on my platform by 2023.

Considering that 47% of American consumers make purchases through my app, Amazon may have to make a move.

In summary, Instagram is a powerful place to be because, as real estate brokers and agents, we have things [homes/land/properties] and services [us!] to offer. For many of us over the past ten years, marketing yourself on Instagram has felt like a gold rush in terms of clients and closings.

Is it too late to sign up, get going, and start bringing in leads for your real estate sales company? Instagram is still the most downloaded app in the world and the fourth-most popular network. That implies that you still have time to grab it while the going is favorable!

However, here's the thing: gaining likes on Instagram does not equate to using the platform to expand your business.

This is frequently the issue that brings folks into the lesson when I'm teaching it live: I'm using Instagram for everything, including color-coordinated posts and clips. My logo is quite good. In addition to whatever else other social media [*note: frequently non-real estate] gurus tell me, I am posting during what some have said to be the best times. I don't, however, have any offers from it.

If you can relate to that dissatisfied statement, then I urge you to abandon the cutesy aesthetics of doing it for the Instagram, since matching isn't always a sign of a good thing. Rather, concentrate on what my coached agents, who generate over $10 million in leads from Instagram alone, understand are the essential elements of each and every post:

Image [relating to the presence of an interesting or motivating visual, like an infographic, text, photo, or video/reel].

Story [tell a story during this tea time if you would like].

Tags: [user: collaborate with others, hash, geo: never the precise position for safety].

The call-to-action, or CTA, is what inspires viewers to become participants rather than just observers.

Let's discuss a few things from item No. 4, the call to action, so that this post doesn't become another PhD dissertation (I know you don't have time to read a novel, ha!).

A call to action, to start, merely provides guidance so that individuals might transition from observers to participants. I prefer to think of social media as Simon Says. If you have ever played or seen Simon Says, you might recall that the rules stated that no one could move until Simon Says was included in a phrase. If we do not receive a Simon Says phrase, also known as a call to action, then many of us in this day and age of speed swiping and doomscrolling will not leave our feed of incessant posts and videos to visit someone's page, profile, or website, where we more easily acquire leads.

These are a few well-known calls to action that were produced by ChatGPT, a well-known AI tool that you may use to create your own CTAs. Just keep the law—including fair housing—in mind:

Tap twice if you concur. Add a friend to this who should see it! To find out more, click the link in our bio!

Let's go more precise about real estate now. For instance, you could use a photo or video in your tales to share an interesting program or entertaining fact, and then you could use the Add Yours stickers or the free poll option to find out if people are familiar with it.

Check out my sample, where 185 replies were tapped, and 85% of them had no idea. That's almost 157 leads in a day when you post one story! What if you carried out this task on a weekly basis? This turns into a great method of getting leads from those who claimed to be clueless.

Additionally, as a twofer, you get to maintain contact with those who have already replied [with built-in follow-up for the remaining 15%]. Whoa!

I'm going to challenge you to include a CTA in at least one beneficial initiative linked to housing or real estate each week. It can be something your office provides. It can be a lender's program. A local community organization may offer it as a nice alternative for landlords, tenants, purchasers, or sellers of real estate. While you might want to highlight regional or national programs, keep in mind that there are also state and local programs that might be helpful to your audience and help establish you as their go-to real estate expert. Double-boom!

Do you want to learn more about How to Become an Instagram Pro? Check out The Residential Real Estate Council's (previously Council of Residential Specialists) free webinar on the same name that I'm hosting on June 21 or watch the replay afterwards. You can succeed!

In addition to being a former managing broker and agent for RE/MAX, Dr. Lee Davenport teaches real estate. Numerous real estate groups have named her as one of the best real estate coaches in the United States. Her PhD work looked at elite agents' lead-generation tactics.

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