How to Get Higher-Quality Leads From YouTube: 5 Ways

How to Get Higher-Quality Leads From YouTube: 5 Ways

This post will teach you five strategies for using your YouTube channel to produce warm leads.

savvy marketers are using YouTube to increase brand awareness for their companies. Why? due to the fact that it is the second most popular social media network and that over a million hours of content are seen there each day. However, many are unaware that there are other advantages that YouTube videos may provide besides increasing brand exposure and growing a subscriber base.

When it comes to the call to action (CTA), the majority of YouTube videos fall short. Businesses usually encourage viewers to visit their website or subscribe at the end of the video, but they're losing out on a huge opportunity to develop leads. You can gather qualified leads from visitors and ultimately increase the number of clients you convert by including an interactive element in your call to action (CTA), such as "take our quiz" or "enter our giveaway."

Viewers are informed and ideally persuaded that your product or service is what they're seeking for after seeing one of your YouTube videos. Rather than only requesting that they subscribe to your YouTube channel, which does not guarantee a sale, follow up with a call to action that directs traffic to a page where you may obtain their contact information as a lead.

We'll examine five strategies to help you get quality leads from your YouTube videos. Regardless of the approach you take, don't forget to include your call to action (CTA) several times throughout your video as some viewers could just scroll past the description. To inform viewers that there is a further step after watching the movie, you could say something like, Don't forget to click the link in the description to join our 40-day getaway giveaway.

Quizzes are actually pretty entertaining and useful engagement tools when your semester grade isn't on the line. When you include a giveaway aspect as a participation incentive, you'll see an increase in the number of quiz entries.

The quiz's content ought to be derived from the YouTube video that the audience just finished watching. In addition, this may encourage viewers to stay on the video longer—some of them might even do so.

Let's say a travel company or organization wishes to increase travel to a place like Costa Rica. A quiz link can be found in the video description of a YouTube video named "The Best of Costa Rica." Viewers who answer questions about Costa Rica will be entered to win a free trip to the country.

It is clear that those who chose to watch the movie are at least somewhat interested in visiting Costa Rica. The viewer would surely be even more excited about the destination if the video did its job and captured the stunning scenery, kind locals, and thrilling adventures to be had. They wouldn't think twice to complete a quick survey and give their contact information in exchange for the chance to win a free trip.

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In the event that your company finds that the quiz component is ineffective, giveaways stand alone as effective lead generation tactics. Therefore, leveraging your YouTube content with a giveaway can greatly assist you in obtaining leads, regardless of the nature of your business.

Because giveaways are flexible, you may add elements and customize them to meet your objectives. This enables you to add data fields to your form that will help you market your business. For example, a birthday field would notify you when to send coupons and annual discounts. Restaurants, pubs, retail establishments, and spas might all benefit from this.

Because giveaways are flexible, you may add elements and customize them to meet your objectives. This enables you to add data fields to your form that will help you market your business. For example, a birthday field would notify you when to send coupons and annual discounts. Restaurants, pubs, retail establishments, and spas might all benefit from this.

When creating your giveaway, you can choose to offer participants additional opportunities to win if they complete tasks like visiting your Facebook page, or you can make it an immediate win giveaway.

This strategy is similar to the corny romantic platitude, "You complete me." In this instance, the YouTube video portion serves as a teaser, showcasing the advantages and results of a good or service without providing viewers with an explanation or instruction on how to get those outcomes. The webinar or live event that outlines the procedures to accomplish those outcomes makes up the second element.

Consider a weight-loss regimen as an illustration. A YouTube video featuring success story after success story could serve as an excellent preamble for a webinar that explains the components of the weight loss method.

Businesses that sell online courses, how-to books, lifestyle and self-help programs, or even wealth-building programs can benefit from this strategy. Whatever your industry, the secret is to create a hook for the video by showcasing client success stories or sharing a few crucial details.

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A YouTube video titled "Learn how to build a Facebook ads audience that actually converts" could be a good way to attract people to your webinar if you are an expert in Facebook ads and want to share some audience-building tips. "Want to learn more?" may be the call to action at the end of the video. Register for our webinar. Given that your video demonstrates your expertise, why wouldn't individuals register to get additional information?

Whether or not they cancel the event, you will have a lead to sell to once you have their registration information for the webinar or event. Don't stop marketing to people who missed the event or went but didn't convert because those who saw the video and subscribed indicated interest in what you're offering.

There's a reason that a trip to Costco can leave you feeling full, and shaking a fashion magazine can cause packets of designer scents to fall from the cover. Freebies are the most effective way to convert clients in certain businesses, such as the snack food, beauty product, and designer fragrance sectors.

This has some psychological undertones. Free samples, according to experts, appeal to our powerful inclination to reciprocate behavior. To put it another way, I'll do something for you if you do something for me. By removing the unknown, free samples also aid in the consumer's decision-making process breakdown. Why bother with different brands if you test something and it works well?

We can all agree on how powerful a freebie can be, regardless of the science behind it. Free samples have been proven by several retailers to significantly increase sales. Therefore, think about include a free sample in your marketing approach even if you're not in the food, cosmetics, or fragrance industries.

However, how does this apply to video content on YouTube? Use cases, outcomes, and demos are all excellent starting points for building a CTA that offers a free trial.

For example, an artist may share a video of themselves performing a song live or a song off their most recent album. Of course, only if lead-capture forms are filled out may users receive a code to unlock a free download of that song at the end of the video. The musician might create an email list with the information gathered to advertise upcoming live performances or record releases.

Almost anyone can become a celebrity on YouTube. YouTube celebrities are now more approachable for common people like you and me thanks to the democratization of what was formerly an exclusive status. For those who devotedly follow YouTube celebrities, a direct Q&A is therefore eagerly awaited.

Whatever your line of work, responding to queries from clients and fans through a YouTube Live video can be beneficial if you have a large and devoted fan base. Q&A sessions are excellent ways to help others learn more about you, your work, and your path to success. This information only serves to increase a fan's steadfast devotion and win over new viewers from those who haven't seen your channel before.

In the description of your YouTube video, include a link to an entry form that viewers may use to submit questions as you get closer to your Q&A session. If you don't think you'll have time to answer every question, this will allow you time to prepare and prioritize. Remember to acquire the name and email address of anyone who submits a question on the submission form so you may provide them more information.

Requesting that viewers of YouTube videos join an email list or newsletter seems like a simple procedure. But, you may increase the number of signups by improving the content that visitors are subscribing to and providing a tool of some kind. If you run a financial investment firm, for instance, would subscribers be more open to receiving immediate hot stock tip alerts or periodical news about your firm that always comes in on the first of the month (boring!)?

In a similar vein, if you oversee a real estate organization, you probably won't get the same response from sending out a monthly overview of newly listed properties and sold properties as you would from promising to send emails as soon as new listings (especially those listed at a fantastic price!).

Put otherwise, don't merely state, "Subscribe to our newsletter." Rather, highlight the advantage to the subscriber to encourage them to join up.

If you're wise about the material you offer, the YouTube video you use to promote your company can serve as an excellent introduction to this kind of lead capture. In the case of the real estate example above, viewers who would also be interested in the newsletter content should find the video appealing. You might respond to a video titled "Where to Buy a Home in Orange County" with a CTA of For the newest and best-priced houses available on the market, sign up for our Hot Listings alerts.

Creating YouTube videos and growing your subscriber base may be extremely beneficial to your company. However, there is a lot of unrealized potential in your marketing efforts if all you want your viewers to do is subscribe to your channel.

You will need to do more than just urge people to visit your website or subscribe in order to drive traffic to the point where you can collect critical contact details like an email address and name. You may continually add leads with a high conversion rate to your list by using one of the CTAs above as a follow-up to your YouTube content.

How do you feel? Which of these strategies are you going to try to get YouTube leads? Do you have any personal recommendations for obtaining contact information from YouTube users? Post your ideas in the comments section below.

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