How to Use LinkedIn Messages for More Qualified Leads and Sales

How to Use LinkedIn Messages for More Qualified Leads and Sales

Learn how to use LinkedIn Messages to build connections and close deals in this article.

It's true that you can make sales on LinkedIn. In actuality, all you need to sell is the LinkedIn Messaging tool.

Likes, comments, and shares are ephemeral metrics that could vanish in an instant. You may increase sales and retain clients for a long time by using messaging. This is how

Comparatively speaking, LinkedIn may seem less glitzy than other social networks. It is undoubtedly viewed as a tool for business rather than entertainment. Here, you won't find comedic skits, dancing choreography, or novelty filters.

However, communications is one area where LinkedIn excels.

Money is in the mailbox when it comes to social media sales. This implies that you can communicate with C-suite executives, industry leaders, and decision-makers on LinkedIn using the integrated Messaging mailbox.

However, let me clarify one thing right away: this is not a spam tactic. Yes, some people do spam using LinkedIn's Messaging tool. They will begin with a generic "Hello" before making the hard pitch. They'll ask for too much in exchange and confuse you with proposals that are unnecessary or ineffective. It's likely costing them a lot of money to send thousands of InMails.

Both their money and time are being wasted. The impersonal, haphazard spam emails you receive have extremely low conversion rates.

We're discussing an alternative strategy that involves communicating actual people and treating each one as such. With this human-centered, value-driven strategy, you can achieve a conversion rate that's closer to 40%.

Since 2012, the LinkedIn Messaging Magic approach has been tried and true. That's more than ten years and hundreds of thousands of messages, all aimed at creating the ideal LinkedIn sales approach.

Making a pitch to potential customers without seeming like a sales pitch is the main objective. With just a single kind message, you'll:

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Prior to delving into the specifics of the screenplay, let's discuss lead generation and messaging strategies.

Google for B2B marketing and sales is similar to LinkedIn. It contains information on around one billion professionals worldwide. It's the best tool available for identifying potential customers and focusing your communications on LinkedIn users.

Finding people based on their industry or job title is fairly effective when using LinkedIn's basic search function. However, you'll have to take things a little further if you want to get the most of LinkedIn Messaging Magic.

With the LinkedIn add-on Sales Navigator (which starts at $79.99/month), you can get more search data, detail, and CRM capabilities.

You can target your messaging to that precise buyer profile by setting and saving searches with many characteristics, including job title, location, company size, role duration, and school.

You can compile and sift through those results to get lists of potential customers. You can even combine the data with your existing CRM and create notes about specific individuals, such as when you last communicated with them or how they responded.

Then, you may reach out to those prospective customers via a private message using LinkedIn Messaging Magic.

There's only one thing to consider. Although Sales Navigator can collect a tonne of data, isn't there a restriction on the number of cold messages you can send on LinkedIn?

Here are all the details you require regarding such limitations along with some advice on how to maximize your outreach.

As many leads as you can, you should message using all of these choices. Reaching as many people as you can is the main goal of utilizing Sales Navigator and the Messaging Magic script.

There is a limit, though. Avoid the temptation to automate your outreach using third-party solutions. LinkedIn is delighted for you to use Sales Navigator and send a lot of messages to people, but at least for the time being, its spam algorithms are opposed to any automated messaging.

Now that you have your Sales Navigator hot lead list, let's discuss the specifics of the Messaging Magic script.

Sending a succinct, kind message that gives the prospect the upper hand is your aim. They will react considerably better if they believe that they are selecting to speak with you.

Hopefully, Sales Navigator has already helped you identify the ideal prospect. In addition to conducting research, you will go above and beyond by requesting that every LinkedIn user qualify themselves.

To achieve that, pose a question at the outset. As an illustration, consider this:

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X might be any subject or advantage that is pertinent to your selling specialty. Your ideal customer will consider Yes, that's what I want! That matters to me!

Now that you have their interest, you need to convince them that this discussion is worthwhile.

How are you able to accomplish that? with material.

The money used to purchase people's time, attention, and involvement is content. It demonstrates your worth and builds prospect trust. The best part is that they might win right away. A playbook, template, or demo is an example of anything that can provide your potential customers with rapid gratification.

Your prospect ought to be engaged in the discussion by now, but you still need their active participation. To proceed, you must have their consent.

Here, it's important to make granting that permission as easy as possible. Request a single word from them, or even an emoji response. Make it so they can accomplish it with only a single tap. More people will say yes if it's simpler.

Received a favorable reply? You will now need to perform some backend work.

Visit their Sales Navigator listing or LinkedIn profile to obtain their contact information. On their behalf, complete the free content landing page and send them a note letting them know they can check their mailbox.

Theres one last line in our Messaging Magic script. This is where you make sure the prospect feels in control. Youre going to take all of the pressure off so the decision is theirs.

If you receive a "yes" or "thumbs up," you should submit the content. However, what if they don't reply or show interest?

You can still follow up, so don't worry. It's acceptable to return since you established a cordial rapport, requested permission, and released some pressure. All you have to do is tweak things a little.

Send them another mail using a similar script a few days later. Offer a different subject or format for the content this time, though. Until anything clicks, you can follow up periodically with a fresh offer. After that, you'll be prepared to go on to the next phase.

Never, ever fail to follow up. The biggest error made by a lot of marketers is quitting too soon. Until you receive a sale, a firm no, or complete and total ghosting, you should keep following up.

Let's review. You've located a lead in Sales Navigator, sent them a message (or three), and used your magic sales script to offer them some insightful content:

Hello, [Name] Would you happen to be interested in [X]? I'm asking because I have a complimentary [book/demo/webinar/masterclass] on [X]. Simply respond "yes" or give me a thumbs up so I may send it your way if you'd want to check it out. Don't worry if you're not interested! I wish you a wonderful day.

They have accepted your offer of the course, podcast, webinar, or eBook by filling out your email form.

You are about to deepen the relationship even more by sending a customized follow-up message.

The LinkedIn mobile app is quite helpful in this situation. You can send a typed direct message on a desktop computer, possibly attaching an image or GIF. You can do so much more with the app.

Sending voice memos, movies, images from your gallery, spontaneous photographs, and more is possible. This is the ideal instrument for conveying a private message. Specifically, audio and video footage will facilitate genuine communication.

Send them a brief, amiable video that highlights your qualities and invites them to continue the conversation.

Hi there, [Name]! I'm in my office here, as you can see. All I wanted to do was check in and put a face to the name. I am eager to know what you think of [content]. I'd be happy to hear your opinions and ask any questions you may have.

Speak in your genuine tone, address them by name, and provide any other personal information that seems appropriate. See if there's anything you can connect on by looking through their Sales Navigator notes and profile. Recall that everyone's preferred subject is themselves.

Your ideal prospect doesn't give a damn about you, as the legendary Dale Carnegie famously observed. They are indifferent to me. Morning, noon, and evening, they are self-concerned. Okay, then let them promote themselves!

Keeping a spreadsheet to record each prospect is a fantastic idea if you want to optimize the impact of your follow-ups. Write down:

You may become more effective as an individual and as a campaign by keeping track of this data. You'll quickly ascertain what is effective for each unique lead. You'll learn which subjects and kinds of material are most likely to generate positive feedback at the campaign level. Until you have the hang of developing your own LinkedIn Messaging Magic plan, you may even try out numerous script versions.

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