In the lead: IBC exhibitors report rise in good leads at the show

In the lead: IBC exhibitors report rise in good leads at the show

According to Christian Bockskopf, Director of Marketing and Communications at Riedel Communications, "it's the biggest IBC for us in terms of space and the most successful IBC ever in terms of the number of leads we are getting here." On the first day, we received more leads than we did over the entire IBC2018.

It is wonderful to see IBC continuing its resurgence. We're seeing more foot traffic than we did last year, which is fantastic, according to Clear-Com Director of Marketing Rachel Archibald. Our role-based workflow, which provides an efficiency that's essential in today's broadcast production, is attracting a lot of interest.

We've had a lot going on. While it was still bustling, last year's focus was more on networking. According to Michael Ltzsch, Division Manager of Ikegami Electronics' Broadcast and Professional Video Division, "this year we are back to normal." (Europe). We are receiving quality leads and visitors from all over the world.

It's a good thing that we scheduled more meetings this year than we did before Covid. And occasionally, the stand has been crowded. Fabien Pisano, Sales Head for Sony Media Solutions for Europe, stated, "We couldn't have accommodated more people on our booth."

Many individuals have been by to discuss our new lighting. To be sure, most are not independent filmmakers; rather, they are dealers, distributors, or rental houses. This show has truly brought us a lot of customers, therefore we need to increase our distribution channel," stated Junnia Wei, LED Marketing Supervisor at Godox Photo Equipment. What drew the most attention was its dramatic lighting.

We've had meetings with the individuals we desired to see. It was a pleasant surprise to see so many individuals from South East Asia, especially India, Archibald added.

Bockskopf concurred that networking with people from around the world was a particularly positive aspect of IBC2023.

It's been excellent. International visitors have made up a large portion of our traffic, according to Chris Shaw, COO of Cobalt Digital.

We've received praise for our new IP multiviewer, SDI-12G router, and ultra-low latency decoder, and we've even won a few awards. It's been really advantageous.

It's been a really enjoyable show. What has become apparent is the caliber of the guests. According to Rotolight's International Sales Development Manager Andrew Coomber, "We've had a ton of good leads to follow up when we get back home."

Meeting folks who utilize kit and getting their feedback is one of Coomber's favorite things about IBC.

Shaw stated that the market is growing, but it is challenging to make predictions more than six months out due to geopolitical concerns. Apart from that, we've had great success with streaming and sports programming, especially in the US.

Both MediorNet HorizoN and Riedel are generating a lot of curiosity. This is the first time we've shown our live production portfolio at IBC. Our business is still driven by intercom, and we are gaining new clients as a result.

Ltsch. A little stir is being created by the new wireless integrated camera.

Burano has been the main man at Sony. This is the first time such a high-end [8K] cinematic camera that one person can operate has been available. It's garnered a ton of interest, Pisano added.

Because of how quickly it can be put and disassembled, rental houses have placed a number of orders for Sony's new Verona display, which Pisano called "one of the best displays in the world." Its goal is virtual production, which made a significant difference at the event. This is quite significant. It will continue to expand.

Driven by the shift to remote production, Networked Live, its Nevion IP workflow for sports, events, and news, is another important area for Sony.

Regarding Rotolight, Coomber reported that the company's launch of the new Anova Pro III has elicited an incredibly good response from DoPs, journalistic outlets, and rental firms.

FreeLens Partner Yann Figuet describes how the production business used the newest technology from Blackmagic Design to improve its performance in the most recent Euro Meet competition.

The fourth cross-border mentorship cohort of ScreenCraft Works, a global community for underrepresented film and TV professionals, has been revealed.

Amazon MGM Studios and Netflix are now occupying the new sound stages at Shepperton Studios, Surrey, where Pinewood has formally launched its expansion.

Veset has declared the opening of Veset AdWise, an ad-insertion platform.

Bitmovin, a provider of video streaming infrastructure, announced that Swisscom will use Bitmovin Player for its blue TV service in order to give its viewers the best possible viewing experience.

One of the three major telecom network operators in Trkiye, Turkcell, has announced a new strategic cooperation with Cisco and Qwilt.

IBC is managed for and by the industry. IBC is owned by six eminent worldwide organizations that serve both exhibitors and attendees. Their knowledge guarantees that the yearly convention is timely, thorough, and relevant every time. IBC continues to be the premier worldwide platform for anybody involved in content development, management, and delivery because of their support.