United Airlines Debuts “Good Leads The Way” Ad Campaign

United Airlines Debuts “Good Leads The Way” Ad Campaign

i

United frequent flyers have also reported receiving improved treatment lately, which I have observed and enjoyed (I haven't encountered an angry FA in a long time). Workers are far more likely to take pride in their work and deliver the kind of service that fosters loyalty if they are given the freedom to treat customers well. I just had the most amazing flight from Honolulu to Chicago, with excellent onboard service.

In addition, United Airlines has made investments in the communities and its workers, which has led to a new age of positive feelings for the airline and a new campaign with the tagline "Good Leads The Way."

Over the last five years, United has become a leader in the business and a force for good. We're doing things that make our customers and workers proud, like eliminating change fees, increasing the number of women and people of color in the pilot training program, and modernizing our fleet with 500 new aircraft. We're also making historic investments to combat climate change. This campaign is a declaration of intent for United Airlines' future appearance as well as a way to highlight our current actions.

While flaunting United's progressive credentials, the ad campaign also emphasizes the kind of service, dependability, and route network that will appeal to all travelers.

I think the ad campaign effectively conveys United's newfound spirit, and I enjoy it. Highlighting the significant improvements in customer service that United has made in recent years and plans to make in the years to come is beneficial, especially for travelers who may have left United during the Smisek or Tilton eras. The airline United has changed significantly in the last few years.

Good Leads The Way is the tagline for a new advertising campaign that United Airlines has unveiled. The new advertising campaign makes the case that United is excellent for its clients, staff, and the communities it serves while methodically showcasing the advancements the company has made and is still making.

Although the new advertisements aren't horrible, I still find it hard to accept that phrase.

Not to be critical, but I just find it hard to believe that UAL, among other drastic reductions that have nothing to do with safety, is going to launch a new marketing tagline (wokeness acknowledged) without even completely reinstating the mediocre, bad quality Polaris international food service. Again, Matt, it appears that being woke is more important to United than making an attempt to help the people who are paying more and more money to travel on the airline as paying customers.

The fact that conservatives, primarily white men, use the terms "woke" and "wokeness" disparagingly always intrigues me. They're not. They refer to being in touch with reality, which is that people of all backgrounds make up both America and the rest of the world, that multiple viewpoints and historical narratives exist and are equally valid from a white/right perspective, and that everyone, not just those who have been historically privileged, deserves civility and respect. Although I'm a white man too, I'm happy to be aware of reality. The other option is to live a life devoid of awareness, unaware of the people around you, miserable, and vehemently disputing the veracity of the world around you. I also applaud this and am pleased to work with United Airlines.

Calm.

An aviator I appreciate your response to my post. I acknowledge and fully comprehend your opinions. As a 1K Plat and UAL investor, I have always believed that UAL's greatest asset is its workforce and the excellent work that most of them do on a daily basis. All I'm suggesting is let's prioritize returning our onboard soft items, food, and beverages to pre-pandemic levels for our paying consumers. If we really want to be at the top, we can write press releases praising our efforts in other non-profitable sectors, but first and foremost, we need to prioritize CUSTOMER SERVICE. Finally, I would like to thank A pilot for everything that you do for us every day.

Does earning a 1K plat also grant you Platinum status in Star Alliance? requesting a companion.

It's absurd, in my opinion, that you have to bring up race in a blatantly obvious attempt to defend your own prejudice.

Maybe the next time, you could prevent your bias from influencing your incoherence.

On topic, arrogant words aside, the United States is going to have to do more than make another meaningless pledge. For years, the product has been awful. It will take actual work, not just empty platitudes, to correct that. I'm hoping they've picked up the lesson this time.

Thank you for providing that definition of waking. That must have been rather stunning in the dorms.

Wakefulness is viewed negatively and as forced by society. Furthermore, those who weep over white guys typically harbor white envy. Being woke is demeaning and something to be ashamed of.

Ads do not lead the way; actions do. Put the money you would have spent on pointless ad campaigns and 10-minute safety movies toward better services.

The animated United ad where the man gives his mother a rose is the greatest in history. Regarding this new campaign, you'll see that it doesn't highlight the deteriorating C/D terminal at IAD. What a rundown!

since IAD is the only deteriorating hub they have. Their other hubs are in good condition.

GUM has joined the discussion.

Due in large part to the mistakes made by their rivals, such as retiring aircraft and assuming that business travel would never return, UA is in a unique position to be the dominant airline in the post-pandemic era. However, if UA genuinely wants to be the best, they must take all the little steps necessary to improve their soft product.

With a ton of new planes on the way and more gates arriving at the largest airports, UA has the best network and a terrific development trajectory, but they can't let these things make them forget about doing the little things.

As a worker, I find it a little disappointing that Rhapsody in Blue, which has been the theme tune for decades of advertising campaigns, isn't playing. The old is gone, and the new is in.

I've been happy with United since switching this year. Compared to AA, the crews are often far superior, and the operations are a little more refined. Additionally, the website, app, and technology are all significantly superior. My sole complaint is not exclusive to United, but the food in F and Polaris is appalling (the same goes for AA, too). They truly must reinvest and dismantle all of the offerings and procedures. This will be necessary if they're ever going to be regarded as world-class. In all other respects, they are embarrassing when compared to international carriers and only marginally superior to American Airlines.

With the current state of the main product, it is ridiculous to engage in this branding exercise.

I'm a 1K MM, and I'm about to resume my travels abroad, always in business class, to Australia and Europe. I will *not* fly UA with its current service profile. I've seen photos of the food service at Polaris that would make a college dining hall seem bad. If I have to connect, I'll go with LH or NZ instead. The only reason I'm flying UA is to get closer to 2 MM, but having to eat that garbage isn't worth the difference between lifetime gold and lifetime platinum.

While the cuisine may be merely mediocre, Kinda Adequate Leads the Way. (TM)

Well, time will tell.

I'm done with United. I've had a good experience on the flight. The remainder of it is what has made me give up.

Phone service is poor when it comes to issues with foreign travel, especially in business class. My recent incentive flight cancellation resulted in no miles being refunded, and it took three weeks to resolve this issue.

Since certain United Club locations are so awful, I usually just wait outside in the airport.

Long-term accumulation of hundreds of thousands of miles, which reportedly work well for securing a one-way business class ticket from Newark to Budapest on the second Tuesday in January, but good luck using them for anything that includes a family.

I'll still fly United when it's the greatest deal, but I no longer care about the loyalty program, and I assume that I won't be able to get assistance from them in the event of a problem.

I concur with you in a lot of ways. However, the question still stands: who else? It's not like there are many other options available to us on the home front. I moved from AA to United this year after years of service, not because they were significantly better, but rather because it looked like the worse of two evils. And in a bit of a fantastical way, I suppose that with all the advancements they have achieved, they MAY ultimately produce an even better product. When it comes to service, Delta may be the finest of the three, but its program truly leaves you perplexed. and what I consider to be the weakest coalition. Maybe eventually

It's a valid point. I still have a flight scheduled in a few weeks, so I'm not saying I won't fly United anymore. Just letting you know that I no longer have a preference between DL, UA, or AA. I've also given up on trying to maximize my miles plus involvement.

Setting the Example..TWA

I concur that United has really improved in the last ten years. This year, I've enjoyed some fantastic Polaris flights with excellent personnel. A decent Polaris seat makes for an extremely comfortable journey. Their customer support via chat, although not flawless, is improving, and their app is far superior than any other airline in the US or beyond. However, as other people have pointed out, the food during COVID truly declined (from a low starting position). They must resolve that right away. Their employees must be reading the forums and this one's message boards to realize that their appalling food selection is actually one of the main reasons why premium customers are complaining.